Aimee O'Keeffe is Lead Performance Nutritionist for the England Rugby Red Roses, a role that sits at the centre of a career built entirely around elite sport. Her work has taken her across Manchester United Women and Williams Racing in Formula 1, giving her first-hand experience of what it takes to fuel performance at the very highest level, whatever the sport.

Aimee holds a degree in Sports Nutrition alongside further study in Fertility Nutrition, a combination that shapes her particular focus on women's health. She's especially passionate about helping women understand how nutrition supports energy, hormonal balance and long-term performance, an area she feels is still underserved in mainstream sports nutrition advice.

At PEAK4, Aimee's expertise shapes the Fuel pillar and informs the brand's approach to women's health, helping ambitious professionals translate elite nutrition principles into realistic, sustainable habits rather than restrictive rules.